The electric vehicle (EV) market in India is experiencing rapid growth, with the MG Windsor EV emerging as a frontrunner.
Recently, JSW MG Motor India announced a significant price hike of ₹50,000 across all variants of the Windsor EV, marking a pivotal moment for this popular model.
This increase comes as the company phases out its introductory pricing and free charging benefits, which had initially attracted a substantial customer base.
As of January 2025, the Windsor EV has become a household name in the Indian electric car segment, achieving remarkable sales figures since its launch.
The Price Hike Explained
Details of the Price Increase
Effective January 2025, the MG Windsor EV’s pricing structure is as follows:
Variant New Price (Ex-Showroom)
Excite ₹13.99 lakh
Exclusive ₹14.99 lakh
Essence ₹15.99 lakh
This increase reflects the end of the introductory pricing that was valid until either 10,000 units were sold or December 31, 2024. The company reached the milestone of 10,045 units sold by December, leading to this adjustment in pricing3.
Discontinuation of Benefits
Alongside the price hike, MG Motor has also discontinued its free charging offer through the MG e-hub application for new customers.
This application had integrated multiple charging stations into one platform, providing significant convenience for early adopters3.
However, MG continues to offer a lifetime warranty on the battery for the first owner and an eight-year warranty for subsequent owners, maintaining its commitment to customer satisfaction and product reliability.
Market Response and Sales Performance
Sales Success
The Windsor EV has gained immense popularity since its launch, selling over 10,000 units within just three months.
In December alone, it accounted for 55% of JSW MG Motor’s sales, showcasing its dominance in the electric vehicle market3. The company’s strategic marketing and attractive introductory offers contributed significantly to this success.
Customer Interest and Future Prospects
Despite the recent price hike and loss of introductory benefits, customer interest in electric vehicles remains high.
Industry analysts predict that as more manufacturers enter the EV market in India—18 out of 28 planned vehicle launches for 2025 are electric—overall sales will continue to rise1.
The growing awareness of environmental issues and government incentives for electric vehicles are also expected to drive demand.
Technical Specifications of the MG Windsor EV
Performance and Range
The MG Windsor EV is equipped with a 38kWh battery that produces 136 PS of power and 200 Nm of torque. It boasts a claimed range of 331 km on a full charge3. Charging options include:
DC Fast Charger: Recharges the battery in approximately 55 minutes.
Portable Charger: Offers flexibility for home charging.
Optional Wall Box: For convenient home installations.
These features make the Windsor EV an appealing choice for urban commuters looking for efficiency and sustainability.
Design and Features
The Windsor EV combines modern aesthetics with practical features:
Sleek Exterior: Contemporary design that appeals to a wide demographic.
Spacious Interior: Comfortable seating with ample legroom.
Advanced Technology: Infotainment system with connectivity options.
These attributes contribute to its status as India’s best-selling electric car.
The Future of Electric Vehicles in India
Market Trends
The Indian automotive landscape is poised for transformation as electric vehicles gain traction. By 2025, it is anticipated that EV sales will constitute a significant portion of total vehicle sales in India.
With major players like Tata Motors, Mahindra, Hyundai, Maruti Suzuki, and Toyota expanding their electric portfolios, consumers can expect a wider range of options at various price points17.
Government Initiatives
The Indian government has implemented several initiatives to promote electric mobility:
Subsidies and Incentives: Financial support for both manufacturers and consumers to encourage EV adoption.
Infrastructure Development: Expansion of charging networks across urban areas to alleviate range anxiety among potential buyers.
These efforts are crucial in fostering a conducive environment for electric vehicle growth.
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